Newsletter #7: A Typeface is Born

Newsletter #7: A Typeface is Born

June 2012 Typeface Designers: Men or Gods? When it comes to a simple comic font, we’re solidly in the realm of men. Allow me to wax archaic. A “font” is defined as all the characters (or “sorts”) of a particular size in a particular...
Newsletter #6: How to Pay Your Designer Less

Newsletter #6: How to Pay Your Designer Less

April 2012 How to pay your designer less The six most terror-inducing words I ever hear, except for “It’s about time for another colonoscopy” are “Can you give me a bid?” The sweat flows. The throat dries. Because the fact is, I have no idea. I could bid for my...
Newsletter #5: Banners, Billboards and Flashmobs

Newsletter #5: Banners, Billboards and Flashmobs

February, 2012 When Is 4 Inches Like 24 Feet? This has nothing to do with the joke about why there aren’t more woman engineers. But it can be, if you want. I spent the last month cranking out dozens of Internet banner ads for a client selling a free financial...
Newsletter #4: Who’s the Winner?

Newsletter #4: Who’s the Winner?

Knowing Time By Light is finalist in Utah Book Award contest A couple of years ago, my friend Dave Hall, a fine artist, asked if I wanted to design a book for his other friend, poet Joel Long. I heard—from other, jealous impressionists—we’re Dave’s only...
Newsletter #3: Look Good, Even in Word

Newsletter #3: Look Good, Even in Word

October, 2011 It can happen, honest Here’s the problem: I design letterheads for people, and they send off pretty letters, which is good, but they also use them for various presentations, which is also…good. Well, sort of good. Ideally, these presentations would each...